Haier Europe will certainly partecipate to the Milan Style Week 2022 with House Switch Over House, an immersive experiential setup in the Milan Tortona Style Week. “House Switch over House” will certainly tell clever residence made by Haier Europe for its 3 worldwide brand names: Sweet, Hoover and also Haier; the outcome of a constant focus to technical technology, expert system, and also style. Modern technology, connection, and also style combine to develop ingenious remedies made around worths and also targets of each certain brand name.
The exhibit location of over 1000 sq. m is separated right into t hree various macro-areas, devoted to Sweet, Hoover, and also Haier Every exhibit is a genuine path that begins with an immersive and also psychological experience with the various personalities and also worths of each brand name; it adheres to on with a touch&& really feel location that supplies an real communication with the items, the linked remedies and also residence circumstances; and also it finishes with an item display of the most up to date developments, with an unique concentrate on integrated items.
The 3 paths share the hOn application, the Team’s electronic system, which not just permits an incorporated, instinctive and also vibrant monitoring of linked devices, however additionally the most effective structured exploitation of their capacity. By including unique features and also solutions to items, residence monitoring boosts and also obtains simpler, while satisfying individuals’ day-to-day demands.
” Milan Style Week is for us among one of the most essential time of the year to inform the public and also the experts concerning our varied method for Sweet, Hoover, and also Haier, the constant study right into technology and also the bond we have with the style globe” – – mentioned Gianpiero Morbello Haier Europe’s Head of Brands & & IOT. – With House Switch over House we speak about an adjustment in individuals, in their routines and also houses, in addition to the resulting consistent development of our 3 brand names and also remedies.
