US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.<\/p>\n
TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.<\/p>\n
Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.<\/p>\n
The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.<\/p>\n
Just 32 percent of teens surveyed said they log on to Facebook\u2014a big drop from the 71 percent who reported being users during a similar survey some seven years ago.<\/p>\n
Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.<\/p>\n
About 62 percent of the teens said they use Instagram, owned by Facebook-parent Meta, while 59 percent said they used Snapchat, researchers stated.<\/p>\n
“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report said.<\/p>\n
In a bit of good news for Meta’s business, its photo and video sharing service Instagram was more popular with US teens than it was in the 2014-2015 survey.<\/p>\n
Meanwhile, less than a quarter of the teens surveyed said they ever use Twitter, the report said.<\/p>\n
The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.<\/p>\n
And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.<\/p>\n
The report was based on a survey of 1,316 US teens, ranging in age from 13 years old to 17 years old, conducted from mid-April to early May of this year, according to Pew.<\/p>\n
\n \u00a9 2022 AFP\n <\/p>\n
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\n Facebook use plunges among US teens: survey (2022, August 10)
\n retrieved 22 February 2023
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